As the new year begins, it’s a good time to look back and reflect on the events of 2024. At Cat® Lift Trucks, it was another busy year. The company launched a variety of new forklift models, complementing its existing range and meeting the requests of customers.
At the very start of the year, Cat Lift Trucks introduced something entirely new: a large electric counterbalance forklift with a capacity of up to 12 tonnes. This addition enhances the diverse range of Cat® electric counterbalance forklifts. The company believes that electric counterbalance forklifts are increasingly capable of replacing traditional internal combustion engine forklifts in a growing number of applications.
‘Not just a great forklift but a money-saving, productivity-boosting and profit-increasing investment.’ That’s how Cat Lift Trucks describes its new heavy electric counterbalance range. The 6.0 to 12.0 tonne Cat® EP60-120N(H) range was launched with a focus on ‘improvement that pays for itself’. Its operating economy, productive performance and driver-empowering qualities were especially emphasised.
Innovations in Stacker Range
In early spring, Cat Lift Trucks expanded its stacker range. Fitted with telescopic forks, the two new stackers boost your warehouse storage density and productivity. The 1.2 tonne Cat NSR12N2TF stand-in and NSS12N2TF sit-on models extend the advantages of this manufacturer’s advanced stacker ranges. And while they are primarily aimed at users with double-deep racking set-ups, they can do much more.
Cat Lift Trucks also introduced wide straddle variants to expand the application possibilities and capabilities of its stacker collection.
Cat introduces the EQ Line
At the beginning of summer, the company launched an entirely new product group: the EQ line. Cat Lift Trucks quality is now within reach of more users and applications. Specified for lighter duties and smaller jobs, these warehouse trucks have everything you need for dependable materials handling. That includes sturdy construction, simple maintenance, energy-efficient features, robust performance, user-friendly design, and safety.
The EQ line covers eight key warehouse product ranges. Each benefits from the productivity, efficiency and long-term cost-saving advantages of lithium-ion (Li-ion) battery technology. Power levels are higher and more consistent; runtimes are longer; no battery maintenance is needed; and lifespan is extended. In addition, opportunity charging can keep the trucks going without battery changes.
Meeting Demands: New High-capacity Forklifts for MEA Markets
Although most Cat forklifts are designed and manufactured in Europe, the company launched a range made in Japan specifically for customers in Middle East and Africa, where it has a substantial and important customer base. To cater to that market’s needs, Cat Lift Trucks has updated its internal combustion forklift range with high-capacity models.
Enhanced Online Presence and Mobile Solutions
In addition to new products, Cat Lift Trucks has updated its website to include an interesting product categorisation by different industries. Customers can now easily find products tailored to their specific industry needs. The same web section offers guidance on the choice of forklift power source. It covers IC engine, Li-ion battery and lead-acid battery. There is also a detailed feature explaining the advantages of forklift electrification.
The company also offers a free mobile app, Cat Lift Trucks EAME, which provides extensive information about its products. This app is a valuable resource for customers seeking detailed product information and updates.
Expanding the Dealer Network
Great products require great distribution channels, and Cat Lift Trucks is proud of its high-quality and professional dealer network, which expanded again this year. The company carefully selects its dealers to ensure that customers receive the best service and support. They can trust that Cat lift trucks and warehouse equipment are sold only by high-quality, expert dealers who meet the company’s stringent standards.
Exciting Future Launches and Digital Expansion
Looking ahead, Cat Lift Trucks has more exciting launches planned for the coming year. The company aims to expand its digital services, offering customers even more innovative solutions.
To stay informed on the latest developments and be first to hear about new product launches and digital services, follow Cat Lift Trucks on Social Media and its communications: LinkedIn, Facebook and X.


