The Cat® Lift Trucks logo is a symbol
✔ of quality
✔ dependability
✔ performance
These brand values have been built and reinforced through a long history of developing lift truck expertise and technology.
A revolution in materials handling
You could say our journey began over a hundred years ago, in 1919. That's when a man called Lester M Sears invented a revolutionary new product that would transform materials handling. He took a farm tractor and adapted it for industrial use.
His first forklift truck featured several innovations which would become standard in the lift truck industry. They included under-the-load front-wheel drive, rear-wheel steering, hydraulic lifting and tilting, and equal high-speed forward and reverse gears.
The birth and engineering heritage of Cat Lift Trucks
Towmotor Corporation, set up by the Sears family to manufacture these pioneering machines, was taken over by the Caterpillar Tractor Company in 1965. Along with it came a wealth of forklift knowledge and experience. And so began Cat Lift Trucks.
Cat Lift Trucks inherited much else from the Caterpillar organisation, now known as Caterpillar Inc. Caterpillar was founded in 1925. Products carrying the Caterpillar or Cat® brands are renowned worldwide for their quality, innovation and fitness for purpose. They include everything from earthmoving and construction machinery, through engines and power generation systems, clothing and footwear, to materials handling equipment.
The badge of lift truck quality, innovation and success
We continue to apply our strong brand values and qualities to the Cat materials handling product range. You can be totally confident in the ability of our forklifts and warehouse trucks to meet your needs. However harsh, difficult or critical the application.
And we never stop innovating and improving. As your needs and those of your industry change, our research and development programmes keep pace. Each new product increases your output and efficiency, while lowering your total cost of operation (TCO). The result: maximum profit and success for your business.
A global forklift giant
Cat Lift Trucks is one of the largest materials handling product manufacturers in the world. Our Cat Lift Trucks EAME operation alone covers more than 40 countries across Europe, Africa, CIS and the Middle East. We also benefit from the backing and resources of a powerful global partnership, with companies in the USA, Japan and Singapore. As part of that network, we can coordinate worldwide materials handling solutions.
The best local supply and service through Cat lift truck dealers
We supply and support our customers through a network of independent dealers. Each is carefully selected to uphold the values and qualities of the Cat Lift Trucks brand. We insist not only on excellent standards of knowledge, expertise and facilities but on true care for customers’ businesses.
Together, we bring you all of this and more…
A comprehensive range of counterbalance forklifts and warehouse equipment
Each offering our famous levels of durability, build quality, dependability and performance. They include:
Forklift fleet and finance packages
We are fully equipped to supply everything you need. Not just the ideal combination of lift trucks but the perfect finance package to make that solution possible. And solid aftersales support.
International lift truck deals
Our International Key Accounts department can manage all aspects of your materials handling requirements from a single point of contact. That includes coordinating complex international and cross-border agreements where necessary.
Materials handling with complete peace of mind
The deep knowledge and expertise of our sales staff will assure you of the right choice of lift truck models and specifications. We will then maximise the benefits to your business through aftersales services including:
- Tailored truck programming
- Planned preventative maintenance programmes
- Rapid response from highly trained, fully equipped mobile service technicians
- The industry’s fastest parts supply
- A range of warranty options
Whatever materials handling equipment you need, our global dealer network can offer a solution. We work with our dealers to ensure you receive not just the best equipment but the best service, advice and support in the industry.
LET'S DO THE WORK
For more information on why Cat Lift Trucks and its dealers are your guarantee of confidence, see our corporate brochure.
