24 november 2021

Mount Elbrus (Greater Caucasus, Russia) is a double-headed extinct volcano. The highest point - Western peak - rising 5642 m above sea level. That was the endpoint of our team’s route.

The summit ascent of the Western peak is a dangerous task. Moreover, it is a great challenge, demanding determination, endurance and very serious physical trainings.

Nevertheless, our team has conquered the height! 

This occurrence is very symbolic for the “Rocla Rus” team. Along with the ascent, our company completed the rebranding process from “Rocla” to “Cat” brand for the warehouse equipment.

It is a promising and significant stage in business development for us and our wide dealership network.

The commemorative flag unfolded on mountaintop adorns the “Rocla Rus” head office in St. Petersburg.

Afbeelding:
Rocla Rus raises the Cat ® Lift Trucks flag to Europe's highest point!
Rocla Rus raises the Cat ® Lift Trucks flag to Europe's highest point!